ME:BAE - do more, look good

One of my very close contacts is setting up a website for male fashion and grooming in Japanese. Maybe if he makes an English version of the site, I will feature it on here. The name is ME:BAE and the subtitle is "Do more, look good." The design is super cute, and it covers content including how to style hair and which products to use; images of popular street fashion for guys and where to buy the clothes; and even skin care, makeup and hair removal products for guys. This is what the world needs!! 

The name ME:BAE comes from the phrase 「見栄えを良くして、芽生える」(mibae wo yoku shite, mebaeru). The phrase in a whole means that if you take care of your appearance, you will sprout (mibae means appearance, and mebae means bud or sprout). So you can read the "ME" in the title like either word. The idea is to communicate that if you take care of your appearance, you can be born again as a new person - one who has more confidence, is happier about his appearance, and who will draw the attention of others more. I'm excited to see how it plays out.